PETALING JAYA, Feb 2 (Bernama) -- Federal Furniture Holdings Bhd (FFHB), a company which has carved out a reputation as one of Malaysia's top furniture-making and interior fit out group in the last three decades or so, has undergone the process of "reinventing" itself to position itself for future growth, says its group managing director, Choy Wai Hin. "It has been a total paradigm shift in many areas of our business model" he said in an interview with Bernama, adding that the group has discarded old practices which no longer brought any benefit so that it could move to areas where it could grow speedily. "In 2002 we started the process of changing our business model. Gone is our old business of mass producing low end rubber wood furniture for the U.S. market. The basic economics of that business model does not work for Malaysia anymore." FFHB, he said, has instead focused its resources and skill set in new areas that could maximize returns like producing specialized commercial shop fixtures such as food service stations, merchandising counters for retailers, jewellery display cases for jewellers, book shelves, clothes display racks, CD display towers in music stores and food kiosks, to name a few.
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